Gleason’s sound has been used in at least 336,000 other videos. When a creator uploads a video to TikTok, they have an option to make that video’s audio a “sound” that other users can easily use in their own videos: lip-syncing to it, adding more noise on top or treating it as a soundtrack. They’re gonna know - is much, much larger. The post has been viewed more than 14 million times, but the reach of its exasperated exchange - Nobody’s gonna know. What he came up with - a mocking take on his conflicted inner dialogue - is now cultural history. Surely he, with his performance background, could be among them. TikTok had given so many users their 15 minutes of fame. A few of Gleason’s posts - him dancing to the “Law & Order” theme, a skit about clueless restaurant patrons - had gone modestly viral in the past, and he was intrigued by the possibility of making a megahit. That month, in the early days of the pandemic, American adults spent well over a billion hours on the platform, which had become the most downloaded nongame app in the world. In the interim, he recorded two or three videos a day, writing scripts and editing the footage on his phone. When Covid-19 temporarily shuttered indoor dining, he quit and moved back home before attending business school. Just before graduating from college with a musical-theater degree in 2019, he took a job at a nautical-themed restaurant in the Washington, D.C., area, where he served oysters and cocktails with names like Boston Tea Party and Blown Off Course. On March 25, 2020, Chris Gleason was in bed at his parents’ house in Pennsylvania, thinking up ideas for videos that might go viral.
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